Questions and answers

Why should I join the Annam brand?

If you are a stand- alone property, there are many reasons why you should join the Annam brand. You will immediately have more marketing power and co-promotions with other properties around the world, free hospitality interns from the best hospitality and business schools for 3 to 6 months to add service to your guest without increasing overheads (there is a minimum one internship per year) but the main reason is that you will be joining a luxury brand. By being part of a luxury brand your rates can increase by at least 10%, which means to you tens of thousands of extra profit for free every year.

What if I want to still operate my property.
Do I need to give up control and/or ownership?

Yes you can still work and keep your staff. You will never lose control or ownership of your property. We will work very closely with you for the first three months after you join the brand to customize the best possible collaboration between us.

What changes do I have to make?

There are no many changes to make. You will not need to stop operations if you are already in business. All there is a re-branding process. In our experience it will take a maximum of three months to turn any property into an Annam Suites boutique hotel by small changes starting with the signage and stationary. Each property is unique so we will create a unique re-brand proposal for you. We can also assist you with the Interior Design and furniture Package if required.

I have my own repeat customers now. Will they still recognize my hotel name?

Yes they will. We work closely with your marketing team to inform your customers and suppliers of the new changes and create a communication process with all the parties involved.

How quickly will the changes be implemented?

This will depend on each property. It could take two weeks to design and fabricate a new signage and stationary for your property. We can train your staff in one week and create a new website, etc. In our opinion the whole process can be from a couple of weeks to three months.

What are the fees involved and what do they include?

The fee varies depending on the number of rooms on the property.

This fee includes the following:

• A five day stay/visit to your property to do a complete assessment and training by the Annam Suites Australian team.
• Graphic Design service for signage and stationary.
• Staff roles and responsibilities evaluation - Training in customer service
• Your own exclusive page on the Annam Suites website. We can also help you rebrand your own website so you don't loose your existing customers.
• A customized marketing proposal for your property.
• A 12 months membership and support with the Annam Global Brand.
• Access to two hospitality internships per year to add more service to your hotel without increasing your expenses.
• Special rates in accommodation at all Annam properties for the owners and manager(s).

FEE SCHEDULE: All fees must be paid in four equal payments of 3 months at a time in advance by direct transfer into our corporate account.

• From 10 to 30 rooms: AU$ 2,000 per month
• From 31 to 50 rooms: AU$ 4,000.00 per month
• From 51 to 100 rooms: AU$ 6,000.00 per month
• From 101 to 150 rooms: AU$ 8,000.00 per month
• From 151 to 200 rooms: AU$ 10,000.00 per month

What support will I get through the year by joining the Annam brand?

As part of the Annam family we will give you as much support as you require by email or by phone but your operations remain in your control unless you wish Annam Hospitality to manage your property.

After our initial consultation the main support will be in the Reservations area. Our goal is to give you 40% of your total bookings from our sales team. We will also train your staff in the service department by reviewing your current systems and integrating them with the Annam operational systems which is based on the Qantas system as one of our Directors is an ex-Qantas Airlines trainer and flight attendant. By increasing and improving your services you will be able with our help to increase your rates by 10% because of the added value and specially because you will belong to a luxury brand like Annam Suites.

If I want to keep ownership but I don’t want to work in the business any longer, will Annam manage it for me?

Yes, we can manage your property for you. We are a team of professionals with experience in hotels, restaurants and serviced apartments. Some of our staff are ex Qantas crew and trainers and we implement a very similar standard of service, training and operational systems customized to your own property. Our focus is on personal and after sales service.

How long is the license for? Can I change my mind?

The license is for a period of 12 months. Our focus is on performance. We require at least 3 months making your property available globally to travel agents, relocation agents, wholesalers, etc to increase your reservations by 10%. Our goal is to increase your sales by 10% per quarter and keep your occupancy to an average of 80%. This is achievable as we focus on boutique properties only with up to 100 rooms.

If you change your mind we will require a 3 months written notice after the first 3 months your property has joined the Annam brand.

What if I want to sell my asset / business? Will the license be honored for the new owners?

Yes, you can sell your asset / business with an ongoing concern.